Crunch
Crunch is a spec commercial created by a team of emerging filmmakers, designed to capture a lighthearted mood with a touch of humor.
All sparked by the irresistible crunch of Lay’s.
With dynamic camerawork woven into the storytelling, Chir Yan wants to bring the protagonist’s experience to life, immersing the audience in every crisp moment.
This is the 1-minute director’s cut.
Story board
Crunch is a spec commercial created by a team of emerging filmmakers, designed to capture a lighthearted mood with a touch of humor.
All sparked by the irresistible crunch of Lay’s.
With dynamic camerawork woven into the storytelling, Chir Yan wants to bring the protagonist’s experience to life, immersing the audience in every crisp moment.
This is the 1-minute director’s cut.
Starring
Courtney Goffney as Sister
Prince Udeh as Brother
Lynette Robinson as Mother
Written and directed by Chir Yan Lim
Produced by
Javier Juanillo, Emma Juncosa
1st AD: Javier Juanillo
Production Assistant: Tom Boerner
Cinematographer: Tannie Xin Tang
1st AC: Jonathan Chan
Editor: Stephen Giordano
Colorist: Oscar Tong
BTS videographer: Justin Corbo
Gaffer: Emma Juncosa
Key Grip: Barham Lashley
Hair & Makeup Artist: Olya Tizer
Sound Mixer: Xi Huang
Post Sound Designer: Margot Padilla
Production Designer: Katrina Songco
Art Director: Abigail Marie Perez
Art Assistant: Charles Choi